Soap brand Chandrika relaunched with "Active Ayurveda"

Bangalore, May 17 (PTI) Chandrika, ayurvedic soap brand from Wipro Consumer Care and lighting (WCCL), was re-launched today in a "modern and contemporary" package along with a brand new TV commercial featuring actor Tamanna Bhatia. She joins Mamta Mohandas, the existing brand ambassador for Chandrika, to endorse the brand in its "all new look and feel", a company statement said. It said the new �Active Ayurveda� platform is conceptualised targeting the mindset of youth who value the benefits of tradition but need it to keep in step with their modern lifestyles. Active ayurvedic ingredients like lemon oil, patchouli oil, and orange oil are the main ingredients used in Chandrika, the company said.