Director Sukumar has helmed just three films before 100% Love and is known for his characterisation.
His debut film Arya (Allu Arjun, Anu Mehta) was a smash hit while his second film Jagadam (Ram, Isha Sharwani) fared averagely. His third -- a sequel to Arya (Allu Arjun, Kajal Agarwal and Navdeep) did average business.
However it seems like Sukumar has bounced back and is on track with yet another love story -- 100% Love which released on Friday, May 6.
Basking in the success of 100% Love (which had a good opening), Sukumar talks about the film.
100% Love seems to be doing well. Are you happy?
Definitely. There was positive talk since the re-recording. So the film's doing good business. Due to the positive feedback, everything worked well. The timing of the film is also crucial. I am really happy.
How did you get the idea for the film come about?
I had this idea in mind for the last 15 years. We used to study together and there was a healthy competition between us then. So the basic thought was always there. I just played around with the characters.
Image: A scene from 100 percent Love. Inset: Director Sukumar
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